Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets
Written by Kevin Uphill
Narrated by Matthew Lloyd Davies
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About this audiobook
Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.
Through tools (both within the book and downloadable), practical exercises, case studies, and advice, author Kevin Uphill provides ideas and information on why, when, and how to successfully anticipate change and therefore, improve strategy in accelerated and fast evolving times.
Kevin Uphill
Kevin Uphill is founder and chairman of Avondale Group, a commercial business sales and acquisitions company. He is the co-author of Buying and Selling a Business for Wealth and author of Navigating the Rivers of Cash (Thorogood).
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