Toni Kononova bought a ghostwriting business for $500k to experiment with buy-then-build while limiting her downside. Topics in Toni's interview:
What to love about a ghostwriting & editing business
The business of self-publishing
What is "vanity press"?
Why a terrible website can be OK
Getting close on a small B2B SaaS business
Lowering her SDE criteria
Numbers & terms of her acquisition
De-risking an acquisition
Buying a business while having a full-time job
Why keeping her full-time job helped get the loan
Running the acquisition as a side hustle
Employee turnover & sales decline during transition
The popularity of search among Silicon Valley workers
Search in Russia
Links & how to get in touch with Toni:
Write My Wrongs
toni AT writemywrongs DOT co
Get complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamLearn more about Walker Deibel's done-with-you buy-side advisory:The Acquisition LabConnect with Acquiring Minds:
Connect with host Will Smith on LinkedIn

Follow Will on Twitter