Audiobook3 hours
Founder Brand: Turn Your Story Into Your Competitive Advantage
Written by Dave Gerhardt
Narrated by Dave Gerhardt
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.
Related to Founder Brand
Related audiobooks
Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business Rating: 4 out of 5 stars4/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsGet Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs Rating: 5 out of 5 stars5/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Product Marketing Misunderstood Rating: 5 out of 5 stars5/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Forget The Funnel Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Building Distinctive Brand Assets Rating: 5 out of 5 stars5/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Entrepreneur Voices on Growth Hacking Rating: 5 out of 5 stars5/5Stupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks Rating: 0 out of 5 stars0 ratingsProduct-Led Growth: How to Build a Product That Sells Itself Rating: 5 out of 5 stars5/5Bold: How to Be Brave in Business and Win Rating: 5 out of 5 stars5/5Marketing = Customers + Heart: How to build your small business growth strategy Rating: 0 out of 5 stars0 ratingsHow Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5Ramping Your Brand: Get a Comprehensive Guide on All the Branding Essentials For Your Business Rating: 5 out of 5 stars5/5Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them Rating: 5 out of 5 stars5/5The Billion Dollar Branding Blueprint Rating: 5 out of 5 stars5/5Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5Branding: Starting a Business With Top Brand Strategies and Build Successful Product Rating: 4 out of 5 stars4/5Creative Strategy and the Business of Design Rating: 5 out of 5 stars5/5No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing Rating: 5 out of 5 stars5/5Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5
Marketing For You
Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5
Reviews for Founder Brand
Rating: 4.666666666666667 out of 5 stars
4.5/5
12 ratings0 reviews