Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discussWhy Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps(00:00) - - Intro

(05:14) - - Understanding the Importance of Revenue Goals

(08:38) - - Evolving Motivations and Changing Perspectives

(12:44) - - From Solopreneur to Founder: The Journey of Exit Five

(16:40) - - The Challenge of Transitioning from Solopreneurship

(18:39) - - Insights into Jason's Content Creation Process

(21:23) - - Efficiency in writing: a five-minute rule

(26:31) - - LinkedIn: A Haven for Text-Based Writers

(27:57) - - LinkedIn's Good Community and Marketing Potential

(33:23) - - Importance of Building Relationships in Business

(38:08) - - Marketing Essentials: Brand, Field, Demand, Growth

(40:45) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision

(43:50) - - Finding Alignment: The Role of Marketing in Company Leadership

(48:02) - - CROs and Marketing

(50:51) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership

(54:11) - - Event Planning

(56:06) - - SaaStr: Connecting Founders and Revenue Professionals

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Apollo.io. If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. No email visibility means no meetings. This is the “silent nightmare” for marketers. You often don’t even know this is happening. And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more