Eric Reed, CEO & Founder of at reed5group, joins Sarah Hicks/Collin Stewart on this episode of the Predictable Revenue Podcast. Reed5group is a boutique marketing agency specializing in custom-tailored sophisticated solutions, organizational coaching, and fractional leadership services. Highlights include: Culture in the sales context (5:00), creating a culture (7:45), the fundamentals of a sales culture (10:20), and hiring for Culture (16:40).   SHOW NOTES:  How to build a culture that attracts top performers with Justin Welsh 5 Steps to Become an Effective Leader of a Culture-Driven Organization How to Scale Your Business So It Sells Like a Fortune 500, With The Culture And Agility of a Startup