Troy Angrignon shares his account management wisdom on this episode of the Predictable Revenue podcast. Troy has more than 25 years of experience as a sales leader and management consultant for companies selling into large accounts in multiple industries. Highlights include: what you need to know about someone before going for the meeting (4:19), capturing and sharing this knowledge (7:56), mapping a large account your company has sold into before (12:17), how to book a cold outbound meeting with a speaker during a virtual conference (17:09), nailing the first call you have with a decision-maker at a target account (20:28), how to prioritize a setlist of accounts (29:15), and the secret about CIOs (34:40).   SHOW NOTES:  Similar to Troy’s reverse-engineered and scaled approach, Michel Feaster also starts with a critical problem that is plaguing a particular persona to be the foundation for new software products she wants to build: The Framework For Creating a Product – And a Brand-New Category More on selling into large accounts: Swimming upstream: how Proposify went from selling self serve deals to working with enterprise clients with CEO Kyle Racki