Co-CEO Aaron Ross and Collin Cadmus recently joined forces to discuss a very interesting theory on a live webinar: Is the SDR model broken? Collin has years under his belt. After mastering retail management, he entered the world of software sales and quickly went from being a top salesperson to building and leading large sales organizations. Throughout the webinar, Aaron and Collin discuss what needs to happen industry-wide to get things back on track, and to change the industry in 2020 to bring the SMB Outbound SDR model back to life.