Welcome back to the second installment of our captivating podcast series, where we continue our deep dive into the realm of digital transformation. Join us in another engaging conversation with Bob McDonald, the driving force behind digital transformation and CRM Experience at IBM.In this episode, we delve even further into Bob's invaluable insights on reinventing enterprises through digital transformation. Buckle up as we explore a plethora of intriguing topics that hold the key to successfully navigating this transformative journey.From deciphering intricate workflows to establishing effective management systems, Bob shares his practical wisdom gained through years of experience. Discover the pivotal role of design principles in shaping effective digital transformations and learn how to avoid common pitfalls like pocket vetoes that can hinder progress.Defining success in the context of digital transformation is a crucial aspect, and Bob elaborates on his unique perspective in just a few minutes. Tune in as he imparts his lessons learned, offering invaluable advice that can guide both beginners and veterans in the field.Stay with us as Bob takes us on an intriguing journey, touching upon OMG moments, the importance of role models, and a book recommendation that has shaped his outlook on digital transformation.00:32 Workflows02:25 Management System 05:13 Design Principles06:50 Avoiding pocket vetos 08:20 Defining success11:58 Lessons learned13:47 OMG15:05 Role models16:18 Book recommendationConnect with Bob McDonald on LinkedIn and if you're eager to be a guest on the Making Data Simple Podcast, reach out to us at almartintalksdata@gmail.com. Join our host Al Martin, WW VP Technical Sales, IBM, as we continue to unravel the world of trending technologies, business innovation, and leadership - all while making it both informative and enjoyable.