32 min listen
114: Content is king: how Kula’s Jeff White uses content to drive his company’s prospecting
114: Content is king: how Kula’s Jeff White uses content to drive his company’s prospecting
ratings:
Length:
55 minutes
Released:
Aug 7, 2019
Format:
Podcast episode
Description
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff White, Founder and Principal of Kula Partners. Jeff is a veteran entrepreneur, marketer, and content creator – most notably known for creating the popular Kula Ring Podcast. Throughout the pod, Collin and Jeff discuss how to leverage content to drive prospecting and, of course, pipeline. Highlights include: Jeff’s content philosophy (3:56), the power of podcasting (9:43), Kula’s post-podcast outreach (16:20), Kula’s suite of content (24:12), the executive roundtable (39:02), the sales lightning round (47:46), and cold call Collin (56:03).
Released:
Aug 7, 2019
Format:
Podcast episode
Titles in the series (100)
010: Ryan Wong teaches us how he prospects for SDRs using LinkedIn and why he spends 10 hours every week hunting for talent: On this edition of the Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome Ryan Wong, Sales Manager at Base CRM – a growing sales and data platform based in Mountain View, California with some ambitious near-term sales goals.... by The Predictable Revenue Podcast