30 min listen
076: How marketing and sales development collaborate to help Big Health connect with, educate, and close Fortune 500 companies with Mike Radoccia
076: How marketing and sales development collaborate to help Big Health connect with, educate, and close Fortune 500 companies with Mike Radoccia
ratings:
Length:
71 minutes
Released:
Oct 24, 2018
Format:
Podcast episode
Description
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Radoccia, Marketing and Business Development Lead at Big Health. For the past 3 years, Mike has been leading the growth team at Big Health, where he raises awareness around the importance and challenges of improving employee mental health with some of North America’s largest companies. Throughout the pod, Collin and Mike examine how Big Health leverages the complimentary skills of marketing and sales development to break into Fortune 500 companies and further their mission of helping millions get back to good mental health. Highlights include: how much sleep Mike gets every night (8:52), Mike’s role at Big Health (14:16), how Big Health focuses on the right accounts (21:05), Big Health’s account segmentation (33:50), the direct mail renaissance (37:27), and Big Health’s micro-events (57:56).
Released:
Oct 24, 2018
Format:
Podcast episode
Titles in the series (100)
018: Hittin’ the Phones: How Toronto’s eCompliance uses themed events, ping pong and a penalty box to inspire it’s reps on team-wide Blitz Days: On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Darcie Da Silva, Manager of Sales and Business Development at eCompliance.com, a growing Toronto area software company improving on-the-job safety for some... by The Predictable Revenue Podcast