In this episode, Cody and Joel explore the evolution of success and the desire to simplify and give back after achieving financial freedom. Joel's emphasis on mentors and their transformative impact on the mindset and the future is evident in his own journey. Through sharing resources and experiences, Joel's generosity extends beyond his financial accomplishments. Setting goals beyond material wealth and finding true fulfillment becomes a focal point, as Joel encourages breaking free from limitations and reaching their full potential. --- About Joel: Joel Marion, CISSN, NSCA-CPT is a 5-time bestselling eBook author who has been featured all over the media throughout his 18-year career, including on the pages of more than 20 popular national newsstand magazines such as Men's Fitness, Woman's Day, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers. Joel is also the Co-Founder of BioTrust Nutrition, one of the fastest-growing and largest eCommerce supplement companies in the United States, and the host of the top-ranked podcast, Born to Impact. --- HIGHLIGHTS: Cody and Joel discuss success, evolution, and giving back after achieving financial freedom. Joel highlights the significance of mentors in reshaping mindset and future success. Joel's journey inspires wealth creation and a positive impact beyond material wealth. Building relationships and surrounding oneself with the right people accelerates financial milestones. Strategic connections, self-belief, and continuous learning led to the publishing industry's success. Email marketing's power lies in quality over quantity. Understanding email metrics, segmentation, and clean lists ensures effective delivery. Tips for improving email marketing include creative sender names and subject lines. Reflection on financial success, tax planning, and owning a private jet. Joel advises taking things slow, prioritizing relationships, and learning from mistakes for a purposeful life. --- SOCIAL MEDIA: Website URL: https://www.joelmarion.com/ Joel Marion IG ? https://instagram.com/joelmarion?igshid=MzRlODBiNWFlZA==  --- TIME STAMPS: 00:00 - Prelude 00:11 - Introduction to Joel Marion 01:24 - Joel talks about his podcast Born to Impact 02:57 - How did Joel get into health and fitness? 04:50 - The full circle from teaching high school to coaching 05:54 - Why he decided to coach basketball 06:26 - Joel’s humble beginnings to becoming a successful individual 09:22 - How Joel got his first million? 09:47 - His first full year in business 11:27 - How to make the 700k 12:52 - The biggest lesson learned from the failed book project 14:04 - Hiring the first coach 14:56 - One of the smartest checks ever written 16:16 - Connecting with Craig on ClickBank 16:55 - Always serve first 19:11 - Huge breakthroughs, starting a mastermind with Mike Geary 19:56 - Creating relationships and credibility in the industry. 20:49 - The gap between number one and number two 22:48 - Launching an ebook eight months later 23:33 - Becoming one of the top copywriters in the fitness industry 24:00 - The power of an email list 25:45 - Jeff Walker's formula, pre-launch list 26:38 - The size of a 20 million-person email list 28:30 - Targeting customer lists and leads per month 29:52 - The steps to email marketing 30:21 - Get involved with clever capital fund 31:47 - Email tips and tricks to give away to followers 33:25 - Building a list of paid channels 36:45 - Email tips to dramatically increase responsiveness 38:05 - Double the open rate and double the click rate 40:04 - Be mindful of who you are sending to 41:15 - Narrow down the 30-day open rate 41:44 - 30-day openers and 180-day clickers 43:01 - The importance of having an effective email list 46:42 - How did Joel get rid of taxable income? 49:26 - The reality of chartering a private plane 51:26 - The tax savings from buying a private jet 53:32 - The cost