On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Denver-based wordsmith and freelance marketing specialist, Laura Lopuch for Predictable Revenue’s first live recorded podcast. Laura is veteran copywriter, turned Email Conversion Engineer specializing in helping SaaS companies and startups grow with persuasive cold emails. Throughout the pod, Collin, Aaron and Laura discuss every sales development practitioner’s favourite topic: the art and importance of the persuasive cold email. Highlights include: Laura’s overall framework for cold emails that convert (5:29), learning about your prospects (7:50), proving you can help them (19:30), and the importance of the call to action (25:18).