58 min listen
#350: Brand Position Consultation - Rachel Howard
#350: Brand Position Consultation - Rachel Howard
ratings:
Length:
58 minutes
Released:
Mar 12, 2020
Format:
Podcast episode
Description
Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.In episode 350 of the Bokeh Podcast, Nathan chats with Rachel Howard, a photographer in north Alabama, to discuss her existing brand position and potential options to better serve her clients. Listen in to hear Nathan's recommendations on she can best convey who she serves to potential clients on her website.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Benefits of Brand Position1. Clarifies your unique value proposition to potential clients.2. Filters irrelevant potential clients.3. Simplifies marketing messaging.4. Encourages better time management.Located in: North Alabama (4:19)Specializes in: Wedding & Couples (4:39)UVP: Small town local who know everyone.Why Rachel Got Started: (11:47)1. Serve a purpose2. Operate her own calendar3. Financial IndependenceResearching Rachel’s Competition (17:42)Nathan’s Recommendations:1. Take advantage of the lack of competition in your local market and focus on SEO for your local area.2. Connect with your potential clients as a photographer, not a nurse, by taking nurse off your homepage.New Brand Position: Photographing the raw beauty of weddings in North Alabama.Linksrawimageswithrach.cominstagram.com/raw_images_with_rachKaren’s episode: bit.ly/bp-243Showit.co For information regarding your data privacy, visit Acast.com/privacy
Released:
Mar 12, 2020
Format:
Podcast episode
Titles in the series (100)
#1: Race Cars, Romance, and Racism - Dee and Kris Robinson: Many thanks to Dee and Kris Robinson of deeandkrisphotography.com for their willingness to be the first interview for this new podcast, but secondly for their beautiful vulnerability and transparency as we discussed such a wide range of topics.... by Bokeh - The Photography Podcast