On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Michael Pullman, SDR Manager ZUUS Dynamic Scheduling, a Denver-based company developing staff scheduling software for large-scale quick service restaurants.  Michael has done everything at ZUUS – SDR, Account Executive, SDR Manager, as well as developed and led the company’s trade show strategy. Oh, and he also helped create $2.75 million in net new pipeline from outbound prospecting along the way. Throughout the pod, Collin and Michael examine planning and tactics for the all-important trade show. From booth design to loud suits, ZUUS has left left no stone unturned when it comes to making trade show appearances worth it for the company. Highlights include: the foundation of  trade show planning (4:41), ZUUS’ attraction strategy (6:54), qualifying trade show leads (13:12), trade show results (18:52), the importance of a trade show pitch (28:42).