Lodging professionals can differentiate their offerings by the use of branded workwear to project an ideal brand image, reinforce a consistent guest experience, and bolster overall employee morale. Jim Snedicker and his team at Stock Mfg Co. are experts at the aesthetics of clothing for the hospitality industry. Since 2012, Stock has designed and manufactured custom workwear for some of the best bars, restaurants, and hotels in the world. With roots in the fashion industry, the company offers a wide-range of stylish branded uniforms, including shirts, blazers, light jackets, aprons, and baseball caps. We are very thankful to Jim Snediker for sharing his insights with us. You can learn more about Stock Mfg Co. at https://stockmfgco.com/. Our podcast is presented by the Frictionless Guest App, a mobile app that lodging professionals provide to their guests so they can recommend unique local places to eat, play and shop during their stay, allow guests to order their offerings, and communicate with guests through text messaging. To learn more, visit frictionlessguest.com.