In having conversations with other innkeepers, we have learned that property owners can come from a variety of professional backgrounds, and some bring a wide range of business experiences that can be leveraged successfully in the B&B arena. Former marketing communications and financial services executives, Isabelle and Karim Houry are great examples of this. When these professionals decided to leave the corporate world but weren’t sure what type of business to pursue, they took a business-like approach to help them decide to become innkeepers. Their business background also helped them use an analytical and strategic approach in determining which property to buy and operate. This led them to Woodstock, Vermont and the purchase of the Woodstocker B&B in March 2018. After a brief apprenticeship at another B&B and then opening last summer, the couple dove right into the local community and fully embraced their new professional lifestyles. For example, they have designed specialized, season-specific guest experience packages for hiking and other outdoor activities, and are involved with the Woodstock town council regarding policies for short-term rentals. They have also developed a strategy for effectively using Airbnb and OTAs to improve their booking volume and revenue stream. Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.