Marty and Carmel Etzel bought the Flag House Inn in Annapolis, Maryland, in 2017, with no prior experience or even informal knowledge of running a lodging business. In less than five years, they were able to more than double their bookings and sell the property for twice the amount they paid for it. Marty discusses their journey, how they were able to accomplish this feat, and how he now parlays his experiences to help other lodging professionals as a consultant for Acorn Marketing. We are very thankful to Marty for sharing his insights. You can learn more about Acorn Marketing at acorn-is.com.   Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.