The secret sauce to being an award-winning B&B often comes down to a wide-range of ingredients. From achieving positive online reviews due to continually pleasing guests to becoming heavily involved in area chambers of commerce to being environmentally friendly, the West Hill House B&B checks off all of the boxes. As a result, the Vermont Chamber of Commerce recently named Peter MacLaren the 2019 “Innkeeper of the Year.” This is quite a tremendous accolade because there are more than 400 B&Bs and boutique hotels in Vermont, and the state is internationally known for being a destination for travelers seeking an off-the-beaten-path inn experience. In addition, Peter and his wife Susan focus on providing guests with insider knowledge on all of the skiing, restaurants, cheese makers, rafting, craft beer festivals, and other outdoors activities in the area. They also offer group breakfasts, which create opportunities for guests to get to know each other better. In this podcast, Peter shares his innkeeper story, and how they offer an award-winning guest experience. Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.