Nothing quite entices guests to book better than high-end, professional photos of your property. Rather than relying on your mobile device for taking amateur photos, there can be a significant return to your investment if you hire a professional.  Tom Krueger is a professional commercial photographer who is focused on the independent lodging niche, and has deep expertise in making any property shine online.  We are very thankful to Tom for sharing his insights with us. You can learn more about Tom's professional photographer services at tomkrueger.net.   Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.