Sometimes company origin stories can be the most inspirational, especially when an entrepreneur’s love for travel translates into the creation of a next-generation property management and booking system. When Richard Aday was working as a computer engineer at Amazon in 2012, he went on vacation to Puerto Rico, and on the fly, he pitched the idea of a next-generation reservation system to the hotel manager, which would ultimately become ThinkReservations. We are very thankful to Richard Aday for sharing his insights with us. You can learn more about ThinkReservations at thinkreservations.com. Our podcast is presented by the Frictionless Guest App, a mobile app that lodging professionals provide to their guests so they can recommend unique local places to eat, play and shop, allow guests to order their offerings, and communicate with guests in many other ways. To learn more, visit frictionlessguest.com.