What do minibars, sex toys and dogs have in common? ? Travellers' expectations of a hotel experience have changed and hotels need to adjust to meet the wants and needs for the new future of guest experience. In this episode of The Hotel Marketing Show, we talk with Dan Salmanovich, Founder and Director of The Arcade Hotel about how to make a brand memorable and what guests will expect from hotels during their stays in the future. And here's a little sneak peek, it might have something to do with things guests can't help but steal from their rooms ?

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