Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction and context on the focus towards growing a personal brand. [00:01:30] The importance of consistency in content creation, specifically podcasting. [00:03:30] Behind-the-scenes work on converting podcast episodes into SEO-optimized blog posts. [00:05:30] Details on the outsourcing process and the benefits of cost-effective scaling. [00:06:30] Tactics for growing the newsletter, including the introduction of a referral program. [00:08:00] Early strategies for Instagram engagement and follower growth. [00:09:30] Reflections on the overall progress and plans for increasing website conversion rates. [00:11:30] Final thoughts and future updates on growing a personal brand.