TIME-STAMPED SHOW NOTES: [00:00] Introduction to the concept of "Better Human Business" and the podcast's goals. [00:21] Introduction to the "Better Human Business Breakdown" segment. [00:42] Explanation of the purpose behind analyzing successful businesses. [01:00] Discussion on the importance of setting goals beyond just doable tasks. [02:03] Introduction of Peter Attia and his contributions to health and longevity. [03:30] Overview of Peter Attia's career and achievements. [04:13] Analysis of the various revenue streams in Peter Attia's business model. [05:24] Examination of Peter Attia's audience size and social media following. [06:28] Key takeaways from Peter Attia's business model and strategies. [07:17] Discussion on the focus and mission orientation of Peter Attia's business. [09:25] Final thoughts on expanding one's business vision and impact. [10:40] Call for feedback on the "Better Human Business Breakdown" segment and encouragement to try harder. Why a Better Human Business Breakdown? If you truly want to scale a business, you need to ask great questions and you need to find great answers. In a Better Human Business Breakdown we are thinking of possibilities. We are expanding our minds. If you are simply setting a doable goal all you are doing is creating a task to check off your list. Next, you could have a stretch goal - which is more challenging. It aims you at the edge of your current abilities; you have to stretch to reach it. However, the best goal explores what's possible. When you see people and businesses that have undergone transformations and are at the top of the food chain, this is where they live. And that’s what we will look at in our Better Human Business Breakdowns. We will benchmark and trend some of the best businesses our there that are building better humans to find the extraordinary answer you need for extraordinary results.