In this Biome Bite, Dr James McIlroy chats about the progress of the Inside Matters Podcast.
Hey guys, it's James here for another episode of Biome Bites. In these episodes, it's just me and you, the listener. So today we're going to be celebrating the fact that we've achieved some important milestones on the podcast and wanted to give a flavour of what's coming next and what we've learned so far.
On the journey through inside matters, so a couple of really key metrics that I'm excited about. One is that we surpassed 10, 000 downloads a couple of weeks ago. We've also dug into the analytics associated with where people are based, where they're tuning in from and general engagement on an episode-to-episode basis.
So I thought it'd be quite interesting to share that with the listener base. There are a couple of trends that are quite humbling and get me quite excited and motivated to continue doing what I'm doing here. with the podcast. And we set out with the vision of trying to create the best microbiome content on the planet.
As a microbiome and gut health fanatic myself, and as someone who loves long-form podcast content, I spend five, sometimes 10 hours a week plus listening to long-form content. I was frustrated that I couldn't get any gut health microbiome content in that format. After probably around six months of searching and thinking, we decided that we were just going to start one ourselves.
And I guess that's the entrepreneur in me. I see an opportunity and if I'm excited about it, just go for it and think glass half full. And if the glass isn't half full, then fill it up and have a kind of impossible, as-nothing type of mindset. And the name Inside Matters came to me early in the morning, one weekend when I was brainstorming with my friend and colleague, Ian Whalley, who helps with all the website and the graphics design.
We essentially have been fulfilling the vision since we launched the first podcast episode. And on a month-to-month basis, there's been a steady cadence of increasing engagement.
And we're seeing what I think are really quite remarkable metrics for a podcast that's really got quite a niche offering in terms of what we're talking about. Now whilst the microbiome is all-encompassing and there are microbiomes in the soil, there are microbiomes in your ear, there's a microbiome in your nose, there's a microbiome in your gut, there's a microbiome on your desk, and you could go as far as saying the whole world is a microbiome.
of sorts. It is still a topic that doesn't get as mainstream attention as something like AI. And our listening is not as easy listening for the most part as some other podcasts that are really popular. Our aim is not to try and capture the attention of as many listeners as possible because if we wanted to do that we would change our content slightly and we would talk about subjects that are really accessible and of interest to the whole population like weight loss and muscle gain and tell stories because stories get a lot of engagement.
We want to stay true to our vision at Inside Matters and that is to really create an absolute best-in-class podcast. So for anybody who's interested in microbiome, whether they want to scratch the surface. and get a bit of microbiome gut health 101. Although I want to go super deep and listen to world experts talking to me at the deepest kind of level, there should be content on our podcast platform website and newsletter for you.
It takes a lot of time, graft and grind and determination to create something from nothing and consistency is key. So we will continue to record even if life gets really busy and work gets really busy. We do have great guests lined up now for the next three months or so, and we're doing recordings in London.
We're doing recordings in San Diego. We're doing some remote recordings as well. And of course, we're doing recordings in our HQ here in Scotland. And we're diversifying a little bit. So we're speaking to entrepreneurs