24 min listen
Making Your SaaS Biz A “Must Have”
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
16 minutes
Released:
Mar 13, 2024
Format:
Podcast episode
Description
Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 13, 2024
Format:
Podcast episode
Titles in the series (100)
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct by MarTech Podcast ™ // Marketing + Technology = Business Growth