If you're curious how to think about yourself as a brand and why it's critically important, now more than ever-- this episode is for you! Aliza Licht, is a brand and PR expert who created and ran the highly successful DKNYPRGIRL social media account. She took all that knowledge and wrote, On Brand, a step by step guide to figuring out what your brand is and how to use it to your best advantage. Production by Peoples Media Hosted on Acast. See acast.com/privacy for more information.