4 min listen
87 - What Does a "Funnel" Have to Do With Jewelry Marketing?
87 - What Does a "Funnel" Have to Do With Jewelry Marketing?
ratings:
Length:
12 minutes
Released:
Jul 13, 2020
Format:
Podcast episode
Description
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry marketing strategy? In marketing, a funnel refers to the steps you'll need to take in order to nurture your prospective customers, so they can eventually become life-long fans of your jewelry brand. To put it simply, the funnel describes the buyer’s journey from awareness to purchase. In this episode, we'll explain how you can use a funnel to your advantage. https://joyjoya.com/2020/07/09/what-does-a-funnel-have-to-do-with-jewelry-marketing/
Released:
Jul 13, 2020
Format:
Podcast episode
Titles in the series (100)
2 - Is Social Media Engagement Changing for Jewelry Brands?: If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and... by Joy Joya Jewelry Marketing Podcast