I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands and vice versa. To complicate matters further, some jewelry brands are both B2C and B2B, so they’ll need to focus especially hard on segmenting their marketing efforts for both target audiences. Check out the accompanying blog post here: https://joyjoya.com/2019/11/03/differences-between-b2b-and-b2c-jewelry-marketing/