4 min listen
69 - What Marketing Can and Can't Do for Your Jewelry Brand
69 - What Marketing Can and Can't Do for Your Jewelry Brand
ratings:
Length:
14 minutes
Released:
Mar 2, 2020
Format:
Podcast episode
Description
Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment, putting a bandaid on a flawed business model, and more. However, marketing does have its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this episode, we’d like to share some things that marketing can and can’t do for jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2020/02/29/10-things-marketing-can-and-cant-do-for-your-jewelry-brand/
Released:
Mar 2, 2020
Format:
Podcast episode
Titles in the series (100)
5 - Knowing Your Jewelry Brand's Customers: How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your... by Joy Joya Jewelry Marketing Podcast