16 min listen
Ep. 298 | Content Strategy 101: Shaping B2B Buyers’ Journey
Ep. 298 | Content Strategy 101: Shaping B2B Buyers’ Journey
ratings:
Length:
22 minutes
Released:
Mar 25, 2022
Format:
Podcast episode
Description
In this episode, Ryan Bearden talks about how the right content strategy can shape today’s B2B buyer journey. He shares the best B2B content strategies he has come across in his marketing career, what role content plays in effective sales enablement, and how B2B buying practices will evolve in 2022 and beyond. Plus, Ryan shares his thoughts on why marketing hasn’t evolved to adapt to the digital landscape as quickly as it should have.
Connect Ryan Bearden | Follow us on LinkedIn
Connect Ryan Bearden | Follow us on LinkedIn
Released:
Mar 25, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by Sunny Side Up Podcast