Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim
Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.
Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!







Ralph’s Twitter https://twitter.com/ralphhb 







Kasim Twitter https://twitter.com/kasimaslam 







Ralph’s LinkedIn https://www.linkedin.com/in/ralphburns/ 







Kasim’s LinkedIn https://www.linkedin.com/in/kasimaslam/ 








Mentions







Perpetual Traffic Podcast https://perpetualtraffic.com/ 







HubSpot https://www.hubspot.com/ 







Discount Tire https://www.discounttire.com/ 







Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US 








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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.