Ep. 228
How can authenticity transform your marketing game? 

Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect with your audience on a deeper level.

Mentions

Charles Duhigg https://www.charlesduhigg.com/


“Supercommunicators: How to Unlock the Secret Language of Connection” https://a.co/d/7kxIQFI


Harvard Study of Adult Development https://www.adultdevelopmentstudy.org/


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.