Jon talks with Jay Haynes, CEO of Thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jay’s advancements enable product teams to dramatically increase their effectiveness in using jobs-to-be-done to reduce roadmap risk, accelerate revenue growth, and generate superior equity value. Jobs-to-be-done product management helps CEOs align their product teams with customers and focus their company’s product development on exploiting competitor weaknesses from the view of the customer. As an Award-winning executive with three decades of innovation and investing experience, Jay’s customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jay Haynes: Website: https://www.thrv.com/ Twitter: https://twitter.com/thrvapp?lang=en LinkedIn: https://www.linkedin.com/in/jayhaynes/