Jon talks with Matt Sweetwood, CEO and co-Founder of Insurious, about how to successfully pivot your business - from finding your niche and eventually, scaling big. Matt Sweetwood is the CEO and co-Founder of Insurious – The platform for seriously easy equipment insurance. He is a successful serial entrepreneur, professional speaker, business consultant, award-winning marketer, social media influencer, personal branding expert, and photography instructor. Matt was the CEO of Luxnow and beBee. He served as President of Unique Photo®, NJ’s premiere camera store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over 25 U.S. and International Trademarks, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. Matt was awarded full custody of their five children, ages 18 months to 8 years old. In the 25+ years since, he has raised his kids into happy, successful and kind hearted adults. He has a #1 best-selling book, “Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success.” In it he details his journey to success as a father and as a business leader.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Matt Sweetwood: Website: https://msweetwood.com/ | https://insurious.us/  Twitter: https://twitter.com/MSweetwood  Instagram: https://www.instagram.com/msweetwood/  LinkedIn: https://www.linkedin.com/in/msweetwood/