Introducing Matt Sweetwood Todays guest on the Join Up Dots business coaching podcast is Matt Sweetwood. He is the CEO of Luxnow, and also a successful serial entrepreneur, business consultant, award-winning marketer, social media influencer, personal branding expert, and photography instructor. Matt was the U.S. CEO of beBee, Inc., a professional social network that helps people build successful personal brands. He served as President of Unique Photo®, NJ’s premiere camera store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over fifty U.S. and International Trademarks for both language and design, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA. Matt’s past charitable endeavours include having served as Chairman of the Board of Directors at both The Aish Center, a spiritual/educational non-profit and The Josephine Herrick Project, a nonprofit that uses photography to enhance the lives of the under-served. Matt was honored by The Aish Center with its 2014 Continuity Award. So did he fall into the traps of making things more complex than they should be in the beginning of starting his business? And how has he managed to reinvent his businesses so successfully? Well lets find out as we bring onto the show to start joining up dots, with the one and only Matt Sweetwood. Show Highlights During the show we discussed such weighty topics with Matt Sweetwood such as: Matt remembers the constant frustration and effort that it took his parents to build a living. Why being an entrepreneur is so intoxicating as you see the fruits of you labours start to come real. Matt shares how gaining custody of his five kids was the scariest thing in his life.  And lastly…….. Matt reveals how he keeps extremely organised by structuring his day to be task driven.