Jon talks with Bill Bice, CEO of boomtime, about how he tackled marketing as a technology problem by building the first marketing-as a-service platform and how following the data can help you scale your business faster. Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law frms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to- market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.   Book Description: B2B Marketing Playbook: what we've learned from following the data from hundreds of B2B companies, laying out exactly what you need to do to grow. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Bill Bice: Website: www.boomtime.com Twitter: https://twitter.com/billbice?lang=en