The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright co-founded and was the first CEO of B5 Media, one of the original blog networks that eventually sold for millions of dollars. He sees parallels and has advice for today's influencers based on his own experiences, but has also spent his professional time since leaving B5 Media on the agency side of things.
Wright transitioned from influencer-blogger to publishing platform CEO and then to agency strategist. He sees influence marketing from a high level and with an eye for driving business and growth. We dug into the conversation of the philosophy of influence marketing -- transactional versus relational -- and how big companies and brands may still not quite "get" social.
As Wright and I are apt to do with just chatting about the industry, we invented a new marketing analytic -- the P-GAFF -- you'll want to listen for in this episode. (This is where the explicit warning comes from. Heh.)
There are some interesting similarities to 2005 we both see today. The insights Wright shares are always worth hearing. Give it a listen! And then share the episode with someone who will as well.
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