We sit down with Dr. Bradford Cooper, CEO of Catalyst Coaching 360 and podcast host of Catalyst 360, to talk about functional mental toughness, behavior change, and how the concept of “freed will” can help move people forward in their health and fitness journeys.

We also discuss:

How Dr. Cooper became known as “The World’s Fittest CEO”
His diverse and varied academic and career path 
An overview of his PhD work on functional mental toughness (fMT) 
How “freed will” plays a role in behavior change
His nutrition routine


Quote:
“If we’re really clear on “this is the person I’m becoming”, then that influences everything. It’s who am I becoming instead of what boxes am I checking.” -Dr. Bradford Cooper

Links:

Catalyst Coaching 360 and Catalyst Coaching Institute
The Catalyst 360 podcast
Dr. Bradford Cooper’s website
Godspeed movie about the Race Across America



More about our guest:  
CEO of Catalyst Coaching 360, founded in 2007 to provide best-in-class, board-certified health, wellness & performance coaching for employee of organizations nationwide. In addition, their Catalyst Coaching Institute is one of the nation's top programs for those looking to earn their NBHWC-approved health & wellness coach certification. Brad has spoken professionally in all 50 states and across Europe, is host of the popular Catalyst 360 podcast, is an elite Masters runner, 11-time Ironman (4X at Hawaii World Championship) & was featured in the film Godspeed: The Race Across America after winning the 2-person event. He’s spent his life as a human performance junkie, earning 4 college degrees, including a PhD, to help individuals enhance their personal and professional lives. He’s crazy about his bride of 31 years, loves being Dad to 3 (married) adult “kids” and “Gramps” to their new granddaughter.

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We’d love to connect with you on social! Follow the podcast on Instagram @isnpodcast, and you can follow Dina at @nutritionmechanic and Bob at @enrgperformance. You can learn more about Bob and Dina’s nutrition and coaching services and programs at www.enrgperformance.com and www.nutritionmechanic.com.