As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me! Every entrepreneur needs to understand how NFT works. In the future, all businesses will have an NFT department like we do have a marketing or finance department. This is not a far-fetched idea but the reality of what's coming. Beyond the excitement of the new technology, NFT has real-life applications in existing businesses. In this episode, we go through the basics of spotting NFT scams and how to verify the validity of a project. Tune in, and let's learn from the expert. Key Takeaways - Where to start with an NFT project (02:07) - Why you need to check out a project's Twitter (05:57) - Digital ownership through NFTs (09:32) - Discord engagement (11:59) - The critical metric to look out for (14:38) - Avoid the rug pulls (15:24) - When to pull the trigger (18:11) - DYOR- Do your Own Research (19:16) Additional Resources  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!