In this episode, Matt and Bill discuss the evolving and increasingly crucial role of brokers in lease negotiations. They reflect on how their services have matured from being novices afraid of leases to active participants who understand the negotiation process. They emphasized the importance of being proactive, understanding market conditions, and speeding up lease negotiations to avert deal fatigue. They advised new brokers to participate in calls, even when new, to learn the nuances of the leasing process, and to continually educate themselves through leasing classes with attorneys. 00:35 Introduction and Welcome 00:40 The Evolution of a Broker's Role in Lease Negotiations 00:48 The Importance of Understanding Leases 01:21 The Role of Attorneys in Lease Negotiations 01:46 The Complexity of Modern Leases 02:16 The Importance of Brokers in Lease Negotiations 03:16 The Broker's Role in Writing Legal Language 05:32 The Importance of Speed in Lease Negotiations 06:04 Advice for Young Brokers 06:52 The Importance of Education in Lease Negotiations 07:13 Conclusion and Book Promotion