Do you have clients who became friends? Hosts Bill Condon and Matt McGregor discuss the benefits of turning business relationships into lasting friendships. They also share what you can do right now to create instant rapport with new clients. Bill and Matt discuss the benefits of building friendships with your best clients as well as the happiness and opportunities that arise from such relationships. For Bill, one of the greatest things about working in this industry is the great people he gets to interact with. Bill reveals they've been so successful this year because of their ability to turn clients into great friends. Matt shares an exciting story where a client flew him on a helicopter to his ranch in Montana. Bill and Matt agree that work is more fun when you work with people with whom you have great relationships. According to Matt, the motivation to guarantee client success increases significantly when clients become close friends. Bill recounts a funny story where he embarrassed himself in front of new clients during a celebratory dinner - a moment that marked the start of a long and successful business relationship. Matt highlights that they've been in business long enough to understand the value of building strong client friendships.     Mentioned in this episode: Industrial Advisors