Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but they believe in this concept that something is better than nothing - a good old cliché we keep hearing everywhere. In marketing, however, such a mindset can be a mistake.   
Why? Well, marketing is not a linear path, and you can look at every channel to find proof. Say, if you do one-tenth of an SEO that your competitors are doing, you aren’t going to get one-tenth of the traffic. Most likely, you’ll get nothing.   
This idea that something is better than nothing makes sense in a lot of aspects of life, but not in marketing. In this episode, we are discussing various real-life scenarios we’ve seen in digital marketing over the years that illustrate how exactly doing something for the sake of it does not play out the right way. Enjoy!
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