When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to see the ROI as soon as possible, especially given that the sales cycle may last for 6-8 months. Today’s episode is all about B2B marketing and understanding which metrics and analytics to track. We’re going to dive into leading indicators vs. lagging indicators and which KPIs you should be tracking as a B2B marketer for your own success and the success of your organization to see if you’re moving in the right direction. Enjoy the podcast!


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