Kelsey starts from square one this episode: how to build a business from scratch. She tells her story of transitioning from the advertising world to the coaching arena and key lessons she learned along the way. Kelsey also shares the successes of her client Julie Artis and how she has navigated the coaching world.  What we’re talking about… Kelsey goes solo this episode to talk building a business from scratch  She shares how she first got into advertising and all the incredible opportunities that came with this field However, Kelsey didn’t see this as the industry that checked all the boxes for the life she envisioned for herself She shares about her jump to the coaching world  Kelsey outlines actionable steps to building a business: targeted outreach, focusing on how she could make other people’s lives easier, offering a free month of coaching in exchange for feedback and testimonial, and using this last coaching session to review with clients that changes they saw In case you missed Julie Artis’s episode, Kelsey gives a brief overview of the successful strategies Julie engaged in Julie’s tactics included testing a specific audience and mission immediately and wasn’t afraid to switch lanes when that didn’t work out, used Facebook groups to find related networks, and asked questions from the people she was looking to help A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” For How To Be An Exceptional Coach & Create Consistent Monthly Income Links Mentioned Kelsey Murphy Website  Kelsey Murphy Instagram  Julie Artis Episode  Amy Porterfield Episode