Matthew Kimberley knows how to sell through incredible story-telling and teaches others how to leverage sales in telling their story. The story of how he came into my life is one of a podcast and the love of whiskey (or whisky as Matthew prefers). He is sharing his best tips for selling, selling through emails and for finding different ways to network and connect. Matthew is genuine, 100% authentic, honest, and frank. Get ready because this episode is education, hilarious and slightly inappropriate.   Get ready to find out how to make your emails provoke a reaction! What we’re talking about Figuring Out Who You Are When You Are Writing Emails The Importance Of Creating Emails That Provoke A Reaction The Story Of How Matthew And Kelsey Met Figuring Out Who You Are When You Are Writing Emails The absolute worst advice you can follow is when you hear people say that you should just be yourself when it comes to writing emails. Instead, you should focus on being the best polished version of yourself when you create content and send email your subscribers. Matthew shares how he has a work persona in the form of James Bond and often asks himself how James would react in certain situations. The Importance Of Creating Emails That Provoke A Reaction   All of the emails you send should have a call to action, but even more importantly, they should provoke a reaction by the reader. Matthew wants you to ensure that your emails make people click, reply or even simply give your dog a hug. Your call to action doesn’t have to be a grand gesture, but can simply be that you want the reader to think about something specific.  The Story Of How Matthew And Kelsey Met A genuine love for whiskey, or whisky and work is what brought Matthew and Kelsey together. Matthew was ready to launch his podcast which he wanted to call Work & Whisky and it wasn’t until he had it on iTunes that he saw the Whiskey & Work podcast pop up. He reached out to Kelsey and two strangers quickly became friends. Matthew says the rebranding to How To Get A Grip was well worth it since it means getting to know Kelsey.  What version of yourself do you want to be seen as? LINKS MENTIONED Whiskey & Work EP #92 – Amy Porterfield’s Advice on Powering Through Insecurities & Building A Business From Home Matthew Kimberely’s Website How To Get A Grip Podcast Delightful Emails 101 Book Yourself Solid The Alter Ego by Todd Herman