Anyone who pushes hard all day long without stopping for a break knows that maintaining a healthy lifestyle can be challenging. But that doesn’t mean it’s unachievable. Reaching your optimal health goals is easier than you’d imagine.   In this episode, we speak with the Athlete, Powerlifter, Content Creator, and the Co-Founder of Optimability.com, Martin Nikolov. Martin shares tips, strategies, and advice on how to optimize health for busy individuals. He also gives a sneak peek into his day as a busy professional who trains for the Ironman.   Martin is the Co-founder of Optimability.com, an Ironman athlete, Record-breaking Powerlifter, and content creator. He helps busy professionals optimize all aspects of their health without sacrificing time spent on their business.   He offers many skills as a business student, real estate consultant, and fitness authority. With experience in finance and economics, his approach is always analytical, striving every day to exceed expectations. He looks to provide quality service to build relationships with his clients and, more importantly, maintain those relationships by communicating effectively.   Learn more about Martin: Website: https://www.optimability.com/ LinkedIn: https://www.linkedin.com/company/optimability IG: https://www.instagram.com/realmartinnikolov/ Show notes: [0:00] Intro [1:11] Martin’s story and how he got to where he is today [3:58] The common things that busy professionals neglect and what helped solve the problem [9:26] His thoughts on static stretching [11:05] On Ironman and how he prepares for it [14:13] What made him get interested in wanting to do Ironman? [18:11] What does his routine look like as a busy professional training for Ironman? [27:29] What advice can he give to people who are ready to change their health habits? [29:58] Optimability and the benefits people can get from it [32:45] Where to find Martin [34:18] Outro   Links and Resources: Peak Performance Life Peak Performance on Facebook Peak Performance on Instagram