The human brain is complex. Along with performing millions of mundane acts, it's the wellspring of all human feelings, behaviors, and experiences and the repository of memory and self-awareness. So it's no surprise that the brain remains a mystery unto itself.   In this episode, we speak with a Coach, Behavioral Neuroscience Researcher, the CEO of MyNeuroGym.com, and “The Brain Whisperer,” John Assaraf, about the brain’s hidden power and how unlocking it can help you transform not only your health but also your life.   John Assaraf, "The Brain Whisperer" is one of the world's leading high-performance, successful coaches. He is a behavioral neuroscience researcher who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show.   As CEO and co-founder, he grew Re/Max of Indiana from a startup to 85 offices and 1200 sales associates who sold over $4 Billion a year.   John was also one of the founders of Bamboo/IPIX, which went public on NASDAQ with a market cap of $2.5 Billion.   John has written 4 books, including 2 New York Times bestsellers that have been translated into 35 languages. He is the creator of the “Innercise” movement and has been featured in 11 movies, including the blockbuster hit “The Secret” and “Quest For Success” with Richard Branson and the Dalai Lama.   He lives in San Diego with his wife and 2 sons. In addition to being a vegan, meditator, avid skier, and ocean lover, he loves traveling the world and making some of the tastiest hot sauces using some of the hottest peppers on the planet.   Today, he is CEO of MyNeuroGym.com, a neuroscience-based company dedicated to helping individuals strengthen their mindset, so they achieve their goals and dreams… faster and easier than ever before.   Learn more about John: Website: https://www.johnassaraf.com/ LinkedIn: https://www.linkedin.com/in/johnassaraf/ FB: https://www.facebook.com/johnassarafpage IG: https://www.instagram.com/johnassaraf/ YT: https://www.youtube.com/user/JohnAssaraf   Secure your spot in the Brain-A-Thon: https://events.myneurogym.com/neurogym/brainathon   Show notes: [1:57] What’s John’s background? [11:15] Retraining your bran and letting go of old habits and behaviors [21:51] The power of innercising [30:21] Transforming your health and life through brain science [35:10] Why aren’t people doing what they know they should do to become healthy? [37:28] How can people get healthy and stay healthy? [46:15] Where to find John [46:52] The brain-a-thon [49:53] Outro   Links and Resources: Peak Performance Life Peak Performance on Facebook Peak Performance on Instagram