It’s a joke and expectation that we often work against ourselves. Our mind betrays us. We want one thing and do the other. It’s the human condition, right? Yes it is. But...it doesn’t have to be. In this show I bring you John Assaraf. I’m going to name drop to show you the impact John has had in this area of the brain and mind. John has made frequent appearances on Larry King Live and has been featured in eight films, including the blockbuster smash hit “The Secret” and “Quest for Success” with Richard Branson and the Dalai Lama. He is one of the leading behavioral and mindset experts in the world, with a unique ability to help people release the mental and emotional obstacles that prevent them from achieving their very best in life and business. What I appreciate is John is a leading expert in this area, but he’s not a doctor with fancy degrees and certifications. He’s an entrepreneur who is like you and me, just interested in how to get the most out of ourselves.  In the last 25 years, John has grown 5 multi-million dollar companies in real estate, internet software, brain research, and life and business coaching and consulting. He is the author of two New York Times best-selling books: “Having It All” and “The Answer.” His brand-new book is called “Innercise: The New Science to Unlock Your Brain’s Hidden Power and this book and message was our primary focus in this show. As you’ll hear, our conscious mind is what we are aware of, but it accounts for about 3-5% of our brain activity. Meanwhile the rest of our brain, the subconscious, is working to make sure things stay the same. Got a new idea? New epiphany? New goal and conviction? Great! Now 95% of your brain is working underneath your subconscious to keep you where you are. Why? There’s good reason, as you’ll hear in a minute. But the hope here is...you can train your subconscious to get with the program and work FOR you. This is just an exciting show, if I do say so myself. You’ll hear us referencing John’s new book, Innercise: The New Science to Unlock Your Brain's Hidden Power. You can get it at Amazon, and then if you go to Ignitemybrain.com and submit your Amazon receipt you’ll get eight brain training audios!Learn more about your ad choices. Visit megaphone.fm/adchoices