Create buckets of cash to secure short-term savings, invest in retirement accounts, and keep liquid cash for emergencies and business operations. In this episode, Jordan West and  Chase Insogna, CEO and Founder of Insogna CPA navigates the complexities of taxes and financial planning. Together, they delve into the importance of strategic financial management and offer practical tips for entrepreneurs in the ecommerce space. Listen and learn in this episode!Key takeaways from this episode:Reinvesting all profits back into the business may not be the best strategy for personal wealth building.Having multiple buckets of cash, such as short-term savings, retirement accounts, and emergency funds, is important for financial stability.Avoiding external borrowing is a goal in e-commerce businesses.Cash flow management and covering short-term expenses is crucial for business stability.Recommended Podcast/Audiobook:The Compound and Friends:   Click HereThe Secrets to Scaling Your Ecommerce Brand: Click HereRecommended App/Tool:Miles: https://apps.apple.com/us/app/miles-travel-shop-get-cash/id1393913947Chase Ultimate Rewards: https://www.chase.com/personal/credit-cards/ultimate-rewardsSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.Today’s Guest:Chase Insogna, CEO and Founder of Insogna CPA, a licensed CPA in the state of Texas. He has built a successful business, serving clients all across the country. Their unique approach combines transactional expertise with advisory coaching strategies, helping their clients navigate their financial journeys effectively.Connect and learn more about Chase and Insogna CPA:Website: https://insognacpa.comLinkedIn: https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast