With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed  the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. Listen and learn in this episode!Key takeaways from this episode:Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.Retention campaigns are key for maximizing customer value, despite privacy updates limiting certain retargeting methods.Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.Targeting specific customer segments, such as expectant mothers or new parents, can yield successful results.Building lookalike audiences for cold acquisition, similar to Facebook's approach, can help identify new prospects with high potential.Recommended Podcast/Audiobook:Prof G:   https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-gallowayElon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281Recommended App/Tool:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Shopify: https://www.shopify.com/Retention.com: https://retention.com/Hubspot: https://www.hubspot.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast